48Hour Launch Focused On Mobile App Development

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The Company Lab is hosting their fourth (or is it fifth) edition of the popular 48Hour Launch event the weekend of March 30th. The tried and true process includes the following steps: entrepreneurs pitch ideas, form teams, work feverishly over the course of two days, make a final presentation in an attempt to win prize packages. It’s an intense experience for everyone involved.

For this round, Co.lab has introduced a new twist: mobile app development that enhances a user’s experience while in Chattanooga. Ten teams will be admitted into the competition allowing for a much faster paced showcase when final presentations are made.

The event draws many local entrepreneurs, coders, hackers, designers, marketing specialists who often jump in to help one or more teams. The camaraderie among team members is reminiscent of what you may have experienced when working into the night on a school project with fellow students. Friendships form fast and many remain strong after the event.

“We have a fantastic group of students and entrepreneurs already committed to coming…now we are pushing to round out the troops” says Sheldon Grizzle of The Company Lab. He suggests the following ways to plug into the event:

1) Pitch an idea! Submit your idea here.
2) Attend 48HL and help a team build their concept. Register here.
3) Learn how to build a mobile app using Titanium. Learn more here.
4) Attend Demo Night to see what the teams build. April 1st at 6PM at The Mill.



Members of the business community should, at the very least, attend Demo Night to sneak a peek at what the tech entrepreneurship community is up to. It’s also a great place to make connections with movers and shakers in this emerging space.

For the full on startup experience nothing compares to joining a team at inception and seeing the idea through the entire 48 hours to the final presentation at Demo Night. For some, it’s a way to recapture the entrepreneurial enthusiasm that may have been chipped away from the daily grind of running a business.


The Unfoundation’s final presentation during 48HL Demo Night November, 2011


Business Chatt is Chattanooga’s online business journal covering local business events, technology, entrepreneurs and professionals. Business Chatt publishes articles via the Internet and is distributed online at no cost to readers. Our articles and features highlight some of the city’s most interesting professionals and businesses in the metro Chattanooga area.