Designers envision unique typeface for Chattanooga

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What makes Chattanooga so special? Don’t just ask Outside Magazine who named it top outdoor city of 2011. Of late, the answer has been as diverse as the landscape surrounding the Scenic City. Wrapped in mountains, graced with gorgeous vistas and a river running through it, Chattanooga is enjoying a renaissance of cultural and entrepreneurship.

The Dynamo of Dixie, like a southern phoenix, is redefining the region. Manufacturing is back in a big way with Alstom, Volkswagen, Wacker and numerous smaller outfits. Information flows fast here via the Gig – the nation’s first, fastest city-wide deployed fiber smart grid that EPB promises will deliver even more future benefits. Not to be outdone, Comcast and AT&T have turned Chattanooga into a testing ground for their latest and greatest technological features.

What else could Chattanooga do to set itself apart from the pack? Robbie de Villiers and Jeremy Doolers have an answer: CHAtype – a unique typefont for the city. Participants in the most recent 48Hour Launch, the group says “a custom typeface reflects character, extends excitement, and becomes a rally point for suffering projects.”

If When successful they, along with others who’ve contributed to the project, will have crowned Chattanooga with the distinction of being the first American city to have it’s very own typeface. However, obstacles abound such as buy in from local government, public sentiment and of course money to finish the project.

This is where you come in. CHAtype is seeking to raise $10,000 via Kickstarter. If you’re not already familiar with the site, it allows individuals and companies to fund their creativity online through donations. If the fund goal is not met, none of it is awarded.

Consider whether this project is worthy of your time, attention and a little of your money. For me, it is.

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Jon is a Digital Marketing Strategist and Creative Media Specialist who has helped companies of all sizes with their marketing efforts. As a board member of the Chattanooga Technology Council, and is actively involved in covering the emerging business tech scene. Find him on Twitter @jonfmoss